About Us

Welcome to Purely Little Online where tiny wardrobes make a big impact and every piece tells a story.

We’re here for parents like you who dream of a better world for their little ones and a planet striving to heal itself with the help of us all.

We believe children’s clothing can be more than just cute (though we’re big fans of adorable!). It can also be simple and care free offering sustainable, customisable options, made to last through every adventure and snuggle session.

At our core, we’re driven by simplicity and care for your children’s basics. Care for the planet and care for every little detail, from the soft eco-friendly fabrics that we source, to the fun playful and colourful designs we use.

What Makes Us Different?
Each piece is thoughtfully crafted with simplicity and love, using sustainable materials like organic cotton, recycled fibres, cotton mixes and low-impact dyes to create clothing that feels good in every sense.

We offer some items that can be personalised for your little one. Every child is one of a kind and their clothing should be too. Add a special touch with our name personalisation option using print or embroidery that can be applied to specific products that make each piece uniquely theirs.

We love “Planet-Friendly” products. We believe small choices can add up to big changes.